The Middle East and North Africa region have still a long way to go in understanding the diverse applications of Interactive Kiosks though they use its various forms everyday. The region embraces drive-thru and stand-alone options on ATM's and in many other areas. The ignorance of its applications is mainly because of the lack of proper knowledge of marketers in the region.
On contrary, the west has taken to this invention like ducks to water. They have adopted the technology and resources of interactive kiosks in various applications like crowd control, customer traffic direction and other way-finding solutions.
Interactive Kiosks have touchscreens and integrated software, both of which are securely enclosed for use in public spaces. The touchscreen is visible for use by the masses to electronically gather data and information about products and services. Kiosks are different from PC's in the sense that it is arranged for a sole purpose and for use by one person at a time. It can be controlled by the operator through the internet from a remote location very easily.
Nowadays customers are exposed new and better technology everyday. So they demand and expect companies come equipped with the latest gadgets to serve them quick and easy. They expect good service 24 hours seamlessly. For companies to keep up with the latest modes of information distribution. today companies have the option of integrating self-service, social networking etc to the marketing strategy.
If a company wants to exist in this competitive arena, it needs the know how to deploy Interactive Kiosks, their marketability, and also how to provide the maximum flexibility to customers. NCR, one of the leading vending machine providers in the US firmly believes in this policy.
We Instoremasters are the online division of Grafiks International, a professional manufacturer with a 19 year track record in the BTL industry. We are Kiosk solution provider for many corners of the MENA (Middle East North Africa and our domain covers many parts of the globe. We are partnered with many suppliers in US, Eu and the far east.
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